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Is Long-Form or Short-Form Content More Effective?

机译：长格式或短格式内容更有效吗？

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摘要

Digital marketing thrives in the presence of high-quality content. Does the length of this content also play a part in converting consumers? Absolutely. Based on an audience and its needs, as well as the brand's main goals, you can choose between short-form and long-form content. Long-form typically consists of 2,000 or more words, whereas short-form has 1,000 or fewer words. To determine which type is more effective for your needs, it's crucial to first understand the buyer's journey as well as the company's goals. The following are a few questions to ask yourself when deciding which one will have the biggest impact.
机译：数字营销在高质量内容的存在下蓬勃发展。这些内容的长度是否在转化消费者方面也起作用？绝对。根据受众及其需求以及品牌的主要目标，您可以在短内容和长内容之间进行选择。长格式通常包含2,000个或更多的单词，而短格式包含1,000个或更少的单词。为了确定哪种类型更适合您的需求，至关重要的是首先了解买方的旅程以及公司的目标。以下是在决定哪一个影响最大时要问自己的几个问题。

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