Strategically Schizo: Cengage Execs Discuss Market Realities

DICK KASER

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Strategically Schizo: Cengage Execs Discuss Market Realities

机译：从战略上说，Schizo：Cengage Execs讨论市场现实

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"We're in the process of transition," says Cengage CEO Michael Hansen, when he and his chief product officer, Jim Donohue, sat down with me at the Frankfurt Book Fair to chat about the future of textbooks, higher education publishing in general, and Gale in particular.

机译：Cengage首席执行官Michael Hansen和他的首席产品官Jim Donohue在法兰克福书展上与我坐下来讨论教科书的未来时，他说：“我们正处于过渡过程中，尤其是大风。

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《Information today》 |2014年第2期|134-35|共3页
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DICK KASER;
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Strategically Schizo: Cengage Execs Discuss Market Realities

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