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WhoDoYou: Services Sourced by Friends

机译：WhoDoYou：朋友提供的服务

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摘要

Review sites that depend on anonymous users for ratings are great-until you wonder why someone might prefer to remain unknown when denigrating or singing the praises of a service. Yoav Schwartz, the founder and CEO of WhoDoYou, proposes a different way to crowdsource reviews of services and businesses: your friends. According to Schwartz, the problem with review sites such as Yelp and Angie's List is that a user reviewing something could have a vested interest in the success or failure of a business he's grading regardless of the company's actual merits. "And so when the user comes and they're reading through the reviews, they often have a hard time determining what's authentic and what's gamed," he says. "Some of the estimates are that anywhere between 20% to 50% of reviews written online can be fake."
机译：依靠匿名用户进行评级的评论网站非常棒，直到您怀疑为什么有人在贬低或赞美某项服务时会更愿意保持未知状态。 WhoDoYou的创始人兼首席执行官Yoav Schwartz提出了另一种众包服务和业务评论的方式：您的朋友。 Schwartz认为，Yelp和Angie's List之类的评论网站存在的问题是，评论某项内容的用户可能会对他所评级的业务的成败有既得利益，而不论该公司的实际优劣如何。他说：“因此，当用户来访并阅读评论时，他们通常很难确定什么是真实的以及所玩的游戏。” “一些估计是，在线撰写的评论中有20％至50％的任何地方都是假的。”

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