New Titles for the Information Professional

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New Titles for the Information Professional

机译：信息专业人员的新头衔

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Foreword by Judith Gibbons The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the Internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey-long-time editor of the Marketing Library Services newsletter-reveals the missing link between the everydayrnpromotion librarians actually do and the real marketing that s guaranteed to assure funding, excite users, and build stronger community relationships.

机译：Judith Gibbons的前言偶然的图书馆市场营销人员满足了对处于尴尬境地的图书馆专业人士和准专业人士的需求：他们需要在互联网时代推广自己的图书馆和服务，但是他们从未被教过如何做有效。营销图书馆服务新闻通讯的长期编辑凯西·登普西（Kathy Dempsey）着眼于结果的A到Z指南，揭示了日常促销馆员实际所做的工作与确保确保资金，激发用户和建立更牢固的社区关系。

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《Information today》 |2010年第1期|32-33|共2页
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