New Titles for the Information Professional

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New Titles for the Information Professional

机译：信息专业人员的新头衔

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As website design and functionality take a mighty leap forward, today's marketers and site designers can harness the power of "experience design" to help customers quickly find information, make purchases, or participate-creating positive digital experiences that visitors not only remember but want to share with others. Here, David Lee King explains what digital experience design is, introduces a range of tools and strategies, and shares best practices. He shows how organizations can use experience design to distinguish themselves from the competition and uncork the viral marketing genie.

机译：随着网站设计和功能的飞跃发展，当今的营销人员和网站设计师可以利用“体验设计”的力量来帮助客户快速找到信息，进行购买或参与，从而创建积极的数字体验，访客不仅会记住，而且希望与他人分享。在这里，David Lee King解释了什么是数字体验设计，介绍了一系列工具和策略，并分享了最佳实践。他展示了组织如何使用体验设计来使自己在竞争中脱颖而出，并消除病毒式营销的魔力。

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《Information today》 |2009年第4期|42-43|共2页
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