New Titles for the Information Professional

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New Titles for the Information Professional

机译：信息专业人员的新头衔

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As website design and functionality take a mighty leap forward, today's marketers and site designers can harness the power of "experience design" to help customers quickly find information, makernpurchases, or participate—creating positive digital experiences that visitors not only remember but want to share with others. Here, David Lee King explains what digital experience design is, introduces a range of tools and strategies, and shares best practices. He shows how organizations can use experience design to distinguish themselves from the competition and uncork the viral marketing genie.

机译：随着网站设计和功能的飞跃发展，当今的营销人员和网站设计师可以利用“体验设计”的力量来帮助客户快速找到信息，进行购买或参与，从而创造积极的数字体验，访客不仅会记住而且想分享和其他人。在这里，David Lee King解释了什么是数字体验设计，介绍了一系列工具和策略，并分享了最佳实践。他展示了组织如何使用体验设计来使自己在竞争中脱颖而出，并消除病毒式营销的魔力。

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《Information today》 |2008年第10期|49-49|共1页
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正文语种 eng
中图分类情报学、情报工作;
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