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首页> 外文期刊>Innovations in processing and packaging >Tetra Pak introduces new package size for smaller households
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Tetra Pak introduces new package size for smaller households

机译：利乐为小型家庭推出新包装尺寸

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摘要

Tetra Pak has extended its award-winning Tetra Brik~® Aseptic Edge family with the launch of Tetra Brik~® Aseptic 500 Edge, designed to meet the needs of smaller households. Austria-based dairy company Berglandmilch is first on the shelf with the new package, using it for its premium milk brand, Formil. Josef Braunshofer, Managing Director of Berglandmilch said "In the recent years we have witnessed a significant shift in the way consumers buy their milk -many more are looking for smaller pack sizes due to the decreasing size of house, holds. The new Tetra Brik Aseptic 500 Edge is exactly what we have been looking for. We were, delighted to see the success of the product during its pilot launch, and hear directly from consumers that they not only love the milk but also liked the overall look and feel, the ease of use and the way the product fits with their lifestyle."
机译：利乐（Tetra Pak）通过推出旨在满足较小家庭需求的利乐（Tetra Brik〜）无菌500 Edge扩展了获奖的利乐（Tetra Brik）®无菌边缘系列。总部位于奥地利的乳制品公司Berglandmilch首次在货架上展示新包装，并将其用于其高级牛奶品牌Formil。 Berglandmilch董事总经理Josef Braunshofer表示：“近年来，我们目睹了消费者购买牛奶的方式发生了重大变化-由于房屋面积的减少，越来越多的人正在寻找更小包装的牛奶。新款Tetra Brik Aseptic 500 Edge正是我们一直在寻找的产品，我们很高兴看到产品在试生产期间取得了成功，并直接从消费者那里得知他们不仅喜欢牛奶，而且还喜欢整体外观和舒适性使用方式以及产品适合其生活方式的方式。”

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