Glearly identifying and articulating the business issue or problem that you wish to respond to is the first andrnmost fundamental step in any project but strangely it is one that is often skipped. People jump far too readily to the solution they already have in mind.rn'Doing' KM, social networking, Rnterprise 2.0 or undertaking a project to 'improve knowledge sharing', 'create a learning organisation' or 'create a knowledge driven organisation' as a starting point is not only meaningless, but dumb! You need to identify the business issue first.rnOne of the problems of a solution-led approach is that it is often obvious to people that you have fallen in love (so to speak) with the technological solution or concept and this is often seen to cloud your judgment, which of course may or mav not be true.
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