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Is the most innovative firm in the world really innovative?

机译:世界上最具创新能力的公司真的具有创新能力吗?

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The essence of knowledge economics is a permanent innovation process and the implementation of intense development factors. Decision-making about innovation is strategic and crucial. It is thus useful to have a sufficiently universal, practicable, and clear analysis of how successful a particular innovation is. Our paper suggests a method for evaluating process and organizational innovation which does not require a great amount of input information, only data about company costs and revenues, which are, at least for the company management, easily accessible. The outputs of the method are the values of the dynamic parameter of intensity and the dynamic parameter of extensity. The first one evaluates the share of change in intensive factors on a firm's development, whereas the second one fulfils the same function for change in extensive factors. The sum of both parameters equals 1, or 100 % in percentage terms. The parameters are able to describe all possible types of firm development, which are summarized in the paper. The proposed methodology is applied to Nike, whose performance is compared to six other prominent, innovative U.S. companies (Amazon, Apple, Coca Cola, Google, Ford Motor Company, and Target). Our analysis, however, shows that the development of most of them is based on extensive factors. The most intensive firm is the Ford Motor Company, where growth in intensive factors offsets and even outweighs the decline in extensive factors.
机译:知识经济学的本质是一个永久性的创新过程和密集发展因素的实施。关于创新的决策是战略性的且至关重要的。因此,对特定创新的成功程度进行充分通用,实用和清晰的分析非常有用。我们的论文提出了一种评估流程和组织创新的方法,该方法不需要大量的输入信息,仅需要有关公司成本和收入的数据,至少对于公司管理层而言,这些数据很容易获得。该方法的输出是强度的动态参数和强度的动态参数的值。第一个评估集约化因素的变化在企业发展中所占的份额,而第二个评估集约化的要素对扩展性因素的变化具有相同的功能。两个参数的总和等于1,或以百分比表示为100%。这些参数能够描述公司发展的所有可能类型,本文进行了总结。拟议的方法适用于耐克(Nike),其性能与其他六家著名的创新美国公司(亚马逊,苹果,可口可乐,谷歌,福特汽车公司和塔吉特)进行了比较。但是,我们的分析表明,其中大多数的发展都是基于广泛的因素。最密集的公司是福特汽车公司,其密集因素的增长可以抵消甚至超过广泛因素的下降。

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