Private-Label Wine Grabs Market Share

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Private-Label Wine Grabs Market Share

机译：私人商标葡萄酒抢占市场份额

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Private-label sales, which include supermarket brands and third-party products, jumped 9% in the UK's wine category last year, according to market research group IRI. In contrast, branded wine sales were up in 2017 by 1%. Sales of private-label beer also outpaced branded sales, but at a much slower pace. According to IRI, PL sales were up 9% while branded sales increased by 5%. Both private-label and branded sales were up 5% for spirits. The performance further weakens branded wine's grip on the UK market compared to supermarket own-labels. According to IRI, 1-in-5 wines sold in the UK is private-label. Private-label spirits account for one-third of the category. In comparison, beer and cider brands are much more powerful - just one out of 33.

机译：根据市场研究机构IRI的数据，包括超级市场品牌和第三方产品在内的自有品牌销售额去年在英国葡萄酒类别中增长了9％。相比之下，2017年品牌葡萄酒的销售额增长了1％。自有品牌啤酒的销售也超过了品牌销售，但步伐要慢得多。根据IRI的数据，PL销售额增长了9％，而品牌销售额增长了5％。烈酒的自有品牌和品牌销售额均增长5％。与超市自有品牌相比，这种性能进一步削弱了品牌葡萄酒在英国市场上的吸引力。根据IRI的说法，在英国销售的五分之一葡萄酒是自有品牌。自有品牌烈酒占该类别的三分之一。相比之下，啤酒和苹果酒品牌的实力要强大得多，只有33个品牌之一。

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《International bottler & packer》 |2018年第9期|32-32|共1页
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5. Modeling and estimating market shares in multiattribute, multicommodity markets [D] . Nesbitt, Jill Elise 2008

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7. Second report drawn up on behalf of the Committee on Agriculture, Fisheries and Food. A. on the proposals from the Commission of the European Communities to the Council (COM(84) 515 final - Doc. 2-629/84) for: I. a regulation amending Regulation (EEC) No. 337/79 on the common organization of the market in wine;II. a regulation amending Regulation (EEC) No. 338/79 Laying down special provisions relating to quality wines produced in specified regions; III. a regulation introducing a derogation to the scheme provided for in Regulation (EEC) No. 456/80 on the granting of temporary and permanentabandonment premiums in respect of certain areas under vines and of premiums for the renunciation of replanting;IV. a regulation on the granting for the 1985/86-1989/90 wine years of permanent abandonment premiums in respect of certain areas under vines. B. on the amendment to the proposal from the Commission of the European Communities to the Council (COM(84) 539 final- Doc. 2-780/84) for a regulation amending Regulation (EEC) No. 337/79 on the common organization of the market in wine (COM(84) 515 final of 12.9.1984). C. on the proposals from the Commission of the European Communities to the Council (COM(84) 714 final - Doc. 2-1447/84) for: I. an amendment to the proposal for a regulation amending Regulation (EEC) No. 337/79 on the common organization of the market in wine (COM(84) 515 final and COM(84) 539 final); II. an amendment to the proposal for a regulation amending Regulation (EEC) No. 338/79 Laying down special provisions relating to quality wines produced in specified regions (COM(84) 515 final). D. on the proposal from the Commission of the European Communities to the Council (COM(84) 775 final - Doc. 2-1481/84) for a third amendment to the proposal for a regulation amending Regulation (EEC) No. 337/79 on the common organization of the market in wine. Working Documents 1984-85, Document 2-1575/84, 5 February 1985 [O] . Gatti N 1985

机译：代表农业，渔业和食品委员会起草的第二份报告。 a.关于欧洲共同体委员会向理事会提出的建议（COm（84）515 final - Doc.2-629 / 84）：I。修订关于共同的第337/79号条例（EEC）的法规组织葡萄酒市场;II。修订法规（EEC）第338/79号条例规定了与特定地区生产的优质葡萄酒有关的特殊规定; III。关于授予临时和永久性的第456/80号条例（EEC）规定的减损计划放弃葡萄藤的某些区域的放弃保费和放弃重新种植的保费;IV。关于授予1985 / 86-1989 / 90葡萄酒年度葡萄藤某些区域永久放弃保费的规定。 B.关于修改欧洲共同体委员会向理事会提出的提案（COm（84）539 final-Doc.2-780 / 84），修订关于修订关于共同的第337/79号条例（EEC）的法规葡萄酒市场的组织（COm（84）515 final of 12.9.1984）。 C.关于欧洲共同体委员会向理事会提出的建议（COm（84）714 final - Doc.2-1447 / 84）：I。对修订条例（EEC）的法规提案的修正案关于葡萄酒市场共同组织的337/79（COm（84）515 final和COm（84）539 final）; II。修订关于修订法规（EEC）第338/79号条例的规定的修正案。对特定地区生产的优质葡萄酒作出特别规定（COm（84）515 final）。 D.欧洲共同体委员会向理事会提出的建议（COm（84）775最终文件 - 文件2-1481 / 84），对修订第337（EEC）号条例的法规提案进行第三次修订79关于葡萄酒市场的共同组织。工作文件1984-85，1985年2月5日第2-1575 / 84号文件

Private-Label Wine Grabs Market Share

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