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Switch or persevere? The effects of experience and metacognition on persistence decisions

机译:转换还是坚持不懈?经验和元认知对持久性决策的影响

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This paper extends the scholarly understanding of entrepreneurial persistence decisions by identifying individual-level constructs that moderate which decision criteria have the most influence on entrepreneurs' persistence decisions. Prior research demonstrates that contextual factors, such as feedback through adversity and the attractiveness of opportunities in an entrepreneur's environment, determine whether or not an entrepreneur will persist with their current venture. We contribute to this literature by theoretically proposing and empirically testing how individual differences in entrepreneurial experience, metacognitive experience, and metacognitive knowledge moderate which aspects of environmental information entrepreneurs pay the most attention to when deciding whether or not to persist. We test our proposed model using a conjoint experiment that allows for monitoring actual persistence decisions of 124 entrepreneurs. Results suggest that metacognitive knowledge influences persistence decisions primarily through altering the impact that probability of expected outcomes associated with potential alternatives has on entrepreneurs' persistence decisions. Furthermore, the results provide evidence that more experienced entrepreneurs weigh financial returns and switching costs more heavily when making persistence decisions.
机译:本文通过确定个体级别的结构来扩展对企业家持久性决策的学术理解,该个体化的结构适度哪种决策标准对企业家的持久性决策影响最大。先前的研究表明,背景因素,例如在逆境中的反馈以及在企业家环境中机会的吸引力,决定了企业家是否会坚持目前的创业。我们通过理论上提出和实证检验企业家经验,元认知经验和元认知知识的个体差异如何缓解环境信息企业家在决定是否坚持时最关注哪些方面,为这一文献做出了贡献。我们使用联合实验测试了我们提出的模型,该实验可以监视124位企业家的实际持久性决策。结果表明,元认知知识主要通过改变与潜在选择相关的预期结果的概率对企业家的持久性决策的影响来影响持久性决策。此外,结果提供了证据,表明更有经验的企业家在制定持久性决策时会权衡财务收益和转换成本。

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