Boosting inclusive businesses opportunities through the adoption of scrum, an execution strategy to enter low-end markets

Anne Lange

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Boosting inclusive businesses opportunities through the adoption of scrum, an execution strategy to enter low-end markets

机译：通过采用Scrum，将进入低端市场的执行策略提升包容性企业机会

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As consumer markets in Western industries are saturated, the Bottom of the Pyramid has become increasingly important as a future mass market. Nevertheless, it remains difficult to adequately address the needs of low-income consumers. Approaches such as inclusive business have become more significant in both the literature and in practice. However, it is still unclear how inclusive business structures can be designed. Given the importance of networks based on local partnerships and knowledge transfer as key factors for success, this research proposes taking an agile approach to frame inclusive business approaches. Based on the Scrum framework, this study creates a conceptual model: the Inclusive Business Scrum Approach. Referring to the execution level, the model illustrates how inclusive business can emerge. It thus not only helps to address the 'how' of inclusive business, but it also considers topics related to the heterogeneity of partners and the composition of the team.

机译：随着西方行业的消费市场饱和，金字塔的底部变得越来越重要作为未来的大众市场。尽管如此，它仍然很难充分解决低收入消费者的需求。包容性商业的方法在文学和实践中都变得更加重要。但是，目前还不清楚如何设计包容性商业结构。鉴于网络基于本地伙伴关系和知识转移作为成功的关键因素的重要性，这项研究建议采取敏捷方法来框架包容性商业方法。该研究基于Scrum框架，创建了一个概念模型：包容性商业Scrum方法。参考执行级别，该模型说明了如何出现的包容性。因此，它不仅有助于解决“如何”的包容性业务，而且还考虑了与合作伙伴的异质性和团队的组成相关的主题。

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《International journal of agile systems and management》 |2021年第3期|495-515|共21页
作者
Anne Lange;
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Chemnitz University of Technology Innovation Research and Technology Management Thüringer Weg;

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正文语种 eng
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关键词
scrum; agile; inclusive business; bottom of the pyramid; low-income market; sprint goal; partnership;

机译：scrum;敏捷;包容性的商业;金字塔底部;低收入市场;冲刺目标;合作伙伴关系;

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Boosting inclusive businesses opportunities through the adoption of scrum, an execution strategy to enter low-end markets

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