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首页> 外文期刊>International Journal of Applied Management Sciences and Engineering >The Influence of Culture on Consumer Decision-Making Styles of Namibian Millennials An Application of Hofstede's Cultural Dimensions
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The Influence of Culture on Consumer Decision-Making Styles of Namibian Millennials An Application of Hofstede's Cultural Dimensions

机译：文化对纳米比亚千禧年的消费者决策风格的影响是Hofstede文化维度的应用

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摘要

This article investigated the influence of cultural values on Namibian Millennials' consumer decision-making styles. Data was obtained by administering the consumer style inventory (CSI) and Hofstede Cultural Dimensions instruments to a random sample of 505 respondents from the three (3) major Universities in Namibia. Responses from the survey instruments were analyzed using SPSS version 22. Principal components analysis (PCA) was used to assess the underlying structure of the components and for assessing the reliability and validity through Cronbach's Alpha coefficients. To explore the relationships between consumer decision-making styles and the independent variables of the study, Pearson correlation, multivariate analysis of variance (MANOVA), and the analysis of variance (ANOVA), were used. The study found a significant relationship between Namibia Millennials decision-making styles and their cultural values. The findings are deemed important for marketers, entrepreneurs and government in the formulation and the use of effective strategies when addressing the needs of this group.
机译：本文调查了文化价值对纳米比亚千禧年的消费者决策风格的影响。通过向纳米比亚三（3）个主要大学的505名受访者的随机样本来获得数据通过向纳米比亚的三（3）所重大大学的随机样本来获得数据。使用SPSS版本22分析了调查仪器的响应。主要成分分析（PCA）用于评估组件的底层结构，并通过Cronbach的alpha系数评估可靠性和有效性。为了探讨消费者决策风格与研究的独立变量，Pearson相关性，方差多元分析（MANOVA）以及方差分析（ANOVA）之间的关系。该研究发现纳米比亚千禧一代决策风格及其文化价值之间具有重要关系。调查结果对营销人员，企业家和政府进行了重要的，在制定和使用有效策略时，在解决本集团的需求时。

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