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Brazilian SMEs' innovation strategies: agro-industry, construction and retail industries

机译:巴西中小企业的创新战略:农用工业,建筑业和零售业

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摘要

The Brazilian micro and small business support service (SEBRAE) developed the local innovation agents program (LIA) mainly to convey the culture of innovation to small and medium-sized enterprises (SMEs). By means of correlational hierarchical cluster analysis of 412 companies' innovation radar, this research aims to identify the main innovation strategies of SMEs in the agro-industry, construction, and retail industries. Among the main results, it is noteworthy that in all industries the platform dimension, which comprises common components for different products, is one of the most developed dimensions among the main innovation strategies. This result reinforces the incremental nature of innovation among SMEs. Moreover, the innovation strategies adopted by SMEs have involved dimensions other than just product development, such as organisational, brand, clients, distribution channels, and supply chain, among others.
机译:巴西的微型和小型企业支持服务(SEBRAE)开发了本地创新代理程序(LIA),主要是为了向中小型企业(SME)传达创新文化。通过对412家公司创新雷达的相关层次聚类分析,本研究旨在确定农业,工业,建筑和零售行业中中小企业的主要创新策略。在主要结果中,值得注意的是,在所有行业中,包含不同产品的通用组件的平台维度是主要创新策略中最发达的维度之一。这一结果加强了中小企业创新的增量性质。此外,中小企业采用的创新策略不仅涉及产品开发,还涉及组织,品牌,客户,分销渠道和供应链等方面。

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