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The impact of market-based assets on innovativeness and business performance

机译：市场资产对创新和业务绩效的影响

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This study examines the influence of market-based assets on innovativeness and business performance. The concept of market-based assets builds on the resource-based view (RBV) of the firm. Despite several recent studies, empirical evidence of the dependencies between market-based assets and innovativeness remains scarce. Based on existing literature, this paper identifies three distinct market-based assets: customer-based assets, channel-based assets and partner-based assets. In particular, the study investigates the effects of these assets on both product innovativeness and business process innovativeness, and on business performance in terms of effectiveness and efficiency. The data are from 5,627 firms from 13 countries analysed using structural equation modelling. The results show that the three market-based assets affect product innovativeness more strongly than business process innovativeness. The results show that market-based assets and innovativeness are key drivers of business performance.
机译：这项研究考察了市场资产对创新和业务绩效的影响。市场资产的概念建立在公司基于资源的观点（RBV）的基础上。尽管最近进行了几项研究，但仍缺乏基于市场的资产与创新之间的依存关系的经验证据。根据现有文献，本文确定了三种不同的基于市场的资产：基于客户的资产，基于渠道的资产和基于合作伙伴的资产。尤其是，该研究从有效性和效率方面研究了这些资产对产品创新性和业务流程创新性以及对业务绩效的影响。数据来自13个国家的5,627家公司，并使用结构方程模型进行了分析。结果表明，这三种基于市场的资产对产品创新的影响比对业务流程创新的影响更大。结果表明，基于市场的资产和创新是业务绩效的关键驱动力。

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