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Integration of R&D and new product development: case studies of Brazilian high-tech firms

机译：研发与新产品开发的整合：巴西高科技公司的案例研究

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摘要

One of the aspects that influence good performance of new product development (NPD) at high-tech companies is the integration of research and development (R&D) and the other functions involved with NPD. The objective of this paper is to examine why Brazilian medium and large sized high-tech companies are different with respect to the integration of R&D with NPD. An analysis of case studies was conducted at five Brazilian high-tech firms. Among the results, collectivism, which is characteristic of the Brazilian organisational culture, was seen to manifest itself in companies through the adoption of cross-functional teams; the valorisation of personal relations, which is stimulated by physical proximity; and project managers' ample participation in different functions involving NPD.
机译：影响高科技公司新产品开发（NPD）良好性能的方面之一是研发（R＆D）的集成以及NPD涉及的其他功能。本文的目的是研究巴西中型和大型高科技公司在研发与NPD整合方面为何有所不同。在五个巴西高科技公司进行了案例研究分析。结果表明，通过采用跨职能团队，集体主义是巴西组织文化的特征，并在公司中得到体现。亲近感会刺激人际关系的增值；项目经理充分参与了涉及NPD的不同职能。

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