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首页> 外文期刊>International journal of computer science and network security >Using the Expected Importance and Perceived Satisfaction of Tourists to Construct Indicators for Improvement of Resort Hotel Service Quality
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Using the Expected Importance and Perceived Satisfaction of Tourists to Construct Indicators for Improvement of Resort Hotel Service Quality

机译:利用游客的预期重要性和感知满意度来构建改善度假酒店服务质量的指标

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摘要

This study explored the extent of expected importance and perceived satisfaction of tourists regarding various services provided by resort hotels, focusing on resort hotels in significant scenic areas in Taitung. This study used the "SERVQUAL" scale to construct indicators for the improvement of resort hotel service quality. The results showed that gaps remain between the service quality of resort hotels and the actual perceptions upon staying at the hotels. Regarding service quality improvement, tourists remain the most concerned with safety, followed by external leisure environments, accurate and fast professional service provided by service personnel, and finally, the empathy of hotels and the entertainment facilities and provided activities. Tourists are concerned with service quality from the external to the internal, and it is necessary to first satisfy the basic needs of tourists, before intricate services provided by personnel can become meaningful. Resort hotel operators must also continuously provide more intricate service standards to enhance the satisfaction of tourists, or it will adversely affect the willingness of tourists to stay at hotels, and in turn lower corporate profit.
机译:这项研究探讨了游客对度假酒店提供的各种服务的预期重要性和感知满意度的程度,重点是台东重要风景区的度假酒店。本研究使用“ SERVQUAL”量表来构建改善度假酒店服务质量的指标。结果表明,度假酒店的服务质量与入住酒店的实际感知之间仍然存在差距。在提高服务质量方面,游客仍然最关注安全性,其次是外部休闲环境,服务人员提供准确,快速的专业服务,最后是对酒店和娱乐设施以及所提供活动的同情。游客关心的是从外部到内部的服务质量,必须首先满足游客的基本需求,然后才能使人员提供的复杂服务变得有意义。度假酒店经营者还必须不断提供更复杂的服务标准,以提高游客的满意度,否则将对游客留在酒店的意愿产生不利影响,进而降低企业利润。

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