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首页> 外文期刊>International Journal of Contemporary Hospitality Management >Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness
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Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness

机译:通过eWOM情绪分析和感知到的帮助后的参观前后游客目的地图像

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摘要

Purpose - This paper aims to explore the image of travel destinations after the visit by analysing sentiment orientation of the online reviews, and how this orientation, as well as other electronic word of mouth (eWOM)' s credibility sources, can affect the perceived helpfulness of shared opinions measured through the helpfulness score.
机译:目的-本文旨在通过分析在线评论的情感取向以及这种取向以及其他电子口碑(eWOM)的信誉来源如何影响感知到的帮助来探索访问后的旅行目的地形象。通过帮助得分衡量的共享意见的百分比。

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