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首页> 外文期刊>International Journal of Economics and Business Research >Advertising, programme choice, and competition concerns in a mixed duopoly television broadcast industry
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Advertising, programme choice, and competition concerns in a mixed duopoly television broadcast industry

机译：双寡头混合电视广播行业中的广告，节目选择和竞争问题

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摘要

The data reveals pervasive state ownership of the television media as well as a large share of television audiences for state broadcasters the world over. The mixed economy literature in one-sided markets recognises the possibility that anti-competitive actions of state owned enterprises may lower social welfare as well as private competitor profit. We analyse the advertising intensity choices of broadcasters as well as the programme choice of viewers in a mixed duopoly television industry. We find that social welfare is higher, and contrary to their complaints, private broadcaster profits may be higher under mixed duopoly than under private duopoly.
机译：数据揭示了国家对电视媒体的普遍所有权，以及世界各地国家广播公司的大量电视观众。单边市场上的混合经济文献认为，国有企业的反竞争行为可能会降低社会福利以及私人竞争者利润的可能性。我们分析了混合双寡头电视行业中广播公司的广告强度选择以及观众的节目选择。我们发现社会福利更高，与他们的抱怨相反，混合双头垄断下的私人广播公司利润可能比私人双头垄断下的更高。

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