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首页> 外文期刊>International Journal of Educational Technology in Higher Education >Twitter’s contribution to improving strategic communication in Latin American universities
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Twitter’s contribution to improving strategic communication in Latin American universities

机译：Twitter对改善拉丁美洲大学战略沟通的贡献

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摘要

An analysis was performed to identify the key points for achieving effective strategic communication in universities via Twitter. An evaluation and comparison was made of how 263 universities used Twitter by looking at their followers, tweets, retweets, replies and hashtags. The main purposes for its use were identified as boosting communication among members of its community and disseminating institutional information. Many Latin American universities are active on Twitter, but they need community managers to manage their official profiles to optimise communication and to increase their reach by making the most of their users’ activity.
机译：进行了分析以确定通过Twitter在大学中实现有效战略沟通的关键点。通过查看他们的关注者，推文，转推，回复和主题标签，对263所大学如何使用Twitter进行了评估和比较。已确定使用该文件的主要目的是促进其社区成员之间的交流并传播机构信息。许多拉丁美洲的大学都活跃在Twitter上，但他们需要社区经理来管理其官方资料，以优化交流并通过充分利用用户的活动来扩大影响范围。

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