...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International journal of electronic finance >Investigating customer satisfaction, loyalty and web usability concerning the use of Word-of-Mouth as a means of referral among internet banking users in Malaysia
【24h】

Investigating customer satisfaction, loyalty and web usability concerning the use of Word-of-Mouth as a means of referral among internet banking users in Malaysia

机译：调查有关口口相传作为马来西亚网上银行用户推荐手段的客户满意度，忠诚度和网络可用性

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In this paper, we present our findings to develop an understanding of the effect of website usability, customer satisfaction on loyalty and positive Word-of-Mouth (WOM) as a means of referral. A survey was conducted among 220 internet banking users in Malaysia who represented the main banking customer base. The results show that customer satisfaction and customer loyalty enhance WOM. However, the effect of web usability is not significant on WOM. Even though the results confirm the findings of earlier studies, they suggest that there is room for improvement.
机译：在本文中，我们介绍了我们的发现，以加深对网站可用性，客户满意度对忠诚度的影响以及作为推荐手段的正面口碑（WOM）的了解。在代表主要银行客户群的马来西亚220位网上银行用户中进行了一项调查。结果表明，客户满意度和客户忠诚度提高了WOM。但是，Web可用性对WOM影响不大。即使结果证实了早期研究的结果，他们也认为仍有改进的空间。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号