Market commitment, export market entry strategy and success: conceptual framework and empirical examination

Roland Helm

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Market commitment, export market entry strategy and success: conceptual framework and empirical examination

机译：市场承诺，出口市场进入策略和成功：概念框架和实证检验

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In this article, the relevance of factors that are thought to influence the success of different institutional forms, such as subsidiaries, equity or contractual joint ventures or direct exports in foreign markets, will briefly be discussed. An eclectic theoretical framework will be built using several theoretical approaches. This framework is tested as a whole using data collected at the level of strategic business units. The data include indicators of success in foreign markets. The results indicate that market commitment and competitive advantages have a strong and positive impact on success in foreign markets. The influence of market variables on the extent of market commitment is greater than that of company variables.

机译：在本文中，将简要讨论被认为会影响不同机构形式的成功的因素的相关性，例如子公司，股权或合同合资企业或在国外市场的直接出口。折衷的理论框架将使用几种理论方法建立。使用在战略业务部门级别收集的数据对整个框架进行了整体测试。数据包括在国外市场的成功指标。结果表明，市场承诺和竞争优势对国外市场的成功具有强大而积极的影响。市场变量对市场承诺程度的影响大于公司变量。

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《International Journal of Globalisation and Small Business》 |2004年第1期|p.58-78|共21页
作者
Roland Helm;
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作者单位

Friedrich-Schiller-University of Jena, Germany, Carl-Zeiss-Strasse, 07743 Jena, Germany;

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原文格式 PDF
正文语种 eng
中图分类 f;
关键词
market success; export market entry strategy; market commitment; competitive advantage;

机译：市场成功;出口市场进入策略;市场承诺;竞争优势;

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Market commitment, export market entry strategy and success: conceptual framework and empirical examination

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