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首页> 外文会议>AMA Winter Educators' Conference >THE IMPACTS OF MARKET-BASED RESOURCES ON EXPORT PERFORMANCE: EMPIRICAL EXAMINATION OF NON-LINEAR AND MODERATING EFFECTS
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THE IMPACTS OF MARKET-BASED RESOURCES ON EXPORT PERFORMANCE: EMPIRICAL EXAMINATION OF NON-LINEAR AND MODERATING EFFECTS

机译：基于市场资源对出口绩效的影响：非线性和调节效应的实证检查

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Firms of all sizes are increasingly internationalizing their operations and this phenomenon has generated considerable scholarly and practitioner interest regarding the determinants of international business success (Katsikeas et al. 2000; Leonidou et al. 2002). The export literature identifies both entrepreneurial orientation and market orientation as strategic orientations that are beneficial for export success (e.g., Balabanis and Katsikea 2003; Murray et al. forthcoming). Specifically, entrepreneurial orientation is a market-driving explorative capability (Hughes et al. 2007; Ireland etal. 2003). Market-driving capability encapsulates firms' ability to influence "the structure of the market and/or the behavior(s) of market players in a direction that enhances the competitive position of the business" (Jaworski et al. 2000, p. 45), and explorative capability "implies firmbehaviors characterizedby search, discovery, experimentation, risk taking and innovation" (He and Wong 2004, p. 481). This suggests that entrepreneurial processes carry greater risks of failure but higher long-term payback. Hence, the benefit of entrepreneurial behavior is balanced by greater levels of risk and uncertainty inherent in exploratory market-driving activities.
机译：各种规模的公司越来越多地国际化其运营，这一现象对国际商业成功的决定因素产生了相当大的学术和从业者利益（Katsikeas等人2000; Leonidou等，2002）。出口文献将企业家定位和市场取向标识为有利于出口成功的战略取向（例如，巴拉巴尼斯和Katsikea 2003; Murray等，即将到来）。具体而言，企业家方向是市场驾驶探索能力（Hughes等，2007;爱尔兰etal。2003）。市场驱动能力封装企业的能力，影响力‘的市场的市场主体结构和/或行为（S）的方向，增强企业的竞争地位’（沃斯基等人。2000年，第45页） ，探索性能力“暗示了固定目标，特征在于搜索，发现，实验，风险和创新”（他和Wong 2004，第481页）。这表明企业家流程具有更大的失败风险，但更高的长期回报。因此，在探索性市场驾驶活动中的更大风险和不确定性，企业行为的好处是平衡的。

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