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首页> 外文期刊>International journal of green economics >Values as predictors of consumers' green product purchase behaviour
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Values as predictors of consumers' green product purchase behaviour

机译：价值可作为消费者绿色产品购买行为的预测指标

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摘要

Consumers are key actors in promoting environment-friendly consumption behaviours. Throughout times, consumers are becoming apprehensive of the environmental problems caused by their day-to-day consumption of goods and services, and as a result, they prefer to purchase green products. The study examines the influence of values such as environmental concern, self-transcendence and self-enhancement on attitude towards green product purchase. The research model developed is verified, applying structural equation modelling technique with a sample of 1150 consumers from the state of Goa, India. The findings suggest that environmental concern and self-transcendence has a significant positive, whereas self-enhancement has a significant negative influence on attitude towards green product purchase. There is an indicative positive influence of attitude towards green product purchase on green product purchase intention and green product purchase behaviour. The findings do not support the mediating role of green product purchase intention in the relationship between attitude towards green product purchase and green product purchase behaviour. The managerial implications of the findings are also outlined in the paper.
机译：消费者是促进环保消费行为的主要参与者。在整个过程中，消费者越来越担心日常消费商品和服务所引起的环境问题，因此，他们更喜欢购买绿色产品。该研究考察了诸如环境关注，自我超越和自我增强等价值观对绿色产品购买态度的影响。所开发的研究模型已得到验证，并使用结构方程建模技术，并以印度果阿州的1150名消费者为样本。研究结果表明，对环境的关注和自我超越具有显着的正面影响，而自我提升对绿色产品购买的态度则具有显着的负面影响。对绿色产品购买的态度对绿色产品购买意图和绿色产品购买行为具有指示性的积极影响。研究结果不支持绿色产品购买意愿在绿色产品购买态度与绿色产品购买行为之间的关系中的中介作用。该论文还概述了这些发现的管理意义。

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