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首页> 外文期刊>International Journal of Human-Computer Interaction >Exploring the Privacy Concerns in Using Intelligent Virtual Assistants under Perspectives of Information Sensitivity and Anthropomorphism
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Exploring the Privacy Concerns in Using Intelligent Virtual Assistants under Perspectives of Information Sensitivity and Anthropomorphism

机译：在信息敏感性和拟人的角度下，利用智能虚拟助手探索隐私问题

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摘要

Intelligent Virtual Assistants (IVA) such as Apple Siri, Google Assistant, are increasingly being used to assist users with performing different tasks. However, their characteristics also raise user privacy concerns related to the provision of information to the IVA. Drawing upon the communication privacy management theory, two experiments were conducted to investigate the impact of information sensitivity, types of IVA (anthropomorphized versus objectified IVA), and the roles of IVA (servant versus partner) on privacy concerns and user willingness to disclose information to IVA. Study 1 showed that information sensitivity and anthropomorphism significantly impact user privacy concerns. Study 2 revealed that if highly sensitive information was required, a partner IVA would trigger greater privacy concerns, while in low sensitive information contexts, it would evoke a more secure feeling than a servant IVA. Subsequent theoretical and managerial implications of these studies are discussed accordingly.
机译：智能虚拟助理（IVA），如Apple Siri，Google Assistant，越来越多地用于帮助用户执行不同的任务。但是，它们的特点也提高了与IVA提供信息相关的用户隐私问题。借鉴通信隐私管理理论，进行了两次实验，探讨了信息敏感性，IVA的类型（拟人偏相物与客观IVA）的影响，以及IVA（仆人与合作伙伴）对隐私问题和用户愿意披露信息的愿意的作用IVA。研究1表明，信息敏感性和拟人术大显着影响了用户隐私问题。研究表明，如果需要高度敏感的信息，合作伙伴IVA会触发更大的隐私问题，而在低敏感信息上下文中，它将唤起比仆人IVA更安全的感觉。因此，随后对这些研究的理论和管理含义是相应讨论的。

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    Ha Quang-An; Chen Jengchung Victor; Uy Ha Uy; Capistrano Erik Paolo;

  • 作者单位

    Univ Econ Ho Chi Minh City Sch Int Business & Mkt 59c Nguyen Dinh Chieu Dist 3 Ho Chi Minh City Vietnam;

    Natl Cheng Kung Univ Inst Int Management Tainan Taiwan;

    Natl Cheng Kung Univ Inst Int Management Tainan Taiwan;

    Univ Philippines Cesar EA Virata Sch Business Quezon City Metro Manila Philippines;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
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