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Putting the 'Design' Back into Organizational Design: The Case of High Social Value-Creative Business Models

机译:将“设计”放回组织设计中:具有较高社会价值的案例-创造性的商业模式

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摘要

Currently there is no veritable role for design, designers, or design methodology associated with 'organizational design '. Rather, the design of an organization is a byproduct of tactics and management bureaucracy. In postmodern, post-industrial, and post-capitalist organizational entities the role of design is subordinate and residual at best. In this concept paper the authors demonstrate that (a) an entrepreneurial and organic perspective on design is challenged by the paradigmatic and transformational effects of information and information technology on firm; and (b) that the apparent problematic absence of a design theory and the existence of the firm can be reconciled via the involvement of design managers with their presumed design-methodological grounding. They advocate substituting the anachronistic evolutionary speciation of organizational design with a perspective based on 'intelligent design'.
机译:当前,与“组织设计”相关的设计,设计师或设计方法并没有真正的作用。相反,组织的设计是战术和管理官僚主义的副产品。在后现代的,后工业的和后资本主义的组织实体中,设计的作用充其量是从属的,而充其量只是残余。在此概念文件中,作者证明了:(a)信息技术对企业的范式和转型效应挑战了设计的企业家和有机观点; (b)通过使设计经理参与他们的设计方法论基础,可以解决明显缺乏设计理论和公司存在的问题。他们主张以基于“智能设计”的观点代替组织设计的过时进化形态。

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