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首页> 外文期刊>International journal of information systems in the service sector >Focus Group Technique to Study Customer Attitude Towards Online Travel Services in India
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Focus Group Technique to Study Customer Attitude Towards Online Travel Services in India

机译：焦点小组技术研究客户对印度在线旅行服务的态度

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摘要

The development of Internet as a service delivery medium has gained ascendancy in recent years. In developing economies, where Internet usage is restricted to an elite few, the potential for e-service delivery channels is being recognized immensely. Online travel services are being accepted as a substitute for travel agents and brick-and-mortar formats. The research explores the attitude and perceptions of Indian customers towards online travel firms. The authors used Focus Group technique, as online travel is still in the embryonic stages and people are aware of its existence but are not familiar with its services. The authors intended to study their feelings and expectations about online travel. This flexibility was possible only through qualitative research technique. The authors considered using the focus-group technique as it is an appropriate technique for generating new ideas within a social context. Financial security of the transactions emerged as one of the strongest determinants of more prolific online behavior with regard to travel.
机译：近年来，作为服务交付介质的Internet的发展方兴未艾。在互联网使用仅限于少数精英的发展中经济体中，人们极大地意识到了电子服务交付渠道的潜力。接受在线旅行服务来代替旅行社和实体形式。该研究探讨了印度客户对在线旅游公司的态度和看法。作者使用焦点小组技术，因为在线旅行仍处于萌芽阶段，人们知道它的存在，但并不熟悉它的服务。作者打算研究他们对在线旅行的感受和期望。这种灵活性只有通过定性研究技术才有可能。作者考虑使用焦点小组技术，因为它是在社会环境中产生新想法的适当技术。交易的财务安全性成为旅行方面在线行为最多产的最重要决定因素之一。

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