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Are SMEs meeting the challenge of integrating e-commerce into their businesses? A review of the development, challenges and opportunities

机译:中小企业是否正在应对将电子商务融入其业务的挑战?回顾发展,挑战和机遇

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摘要

While e-commerce technology has spread rapidly throughout large firms in the developed world, growth among Small and Medium-sized Enterprises (SMEs) has not been as pervasive. This paper discusses the current state of e-commerce development in SMEs, outlines challenges faced by many SMEs and proposes several options for e-commerce integration. Specific opportunities in the areas of customer service and relationship management, supply chain management and e-commerce support are discussed.
机译:尽管电子商务技术已在发达国家的大公司中迅速传播,但中小企业(SME)的增长却不那么普遍。本文讨论了中小企业电子商务的发展现状,概述了许多中小企业所面临的挑战,并提出了电子商务整合的几种选择。讨论了客户服务和关系管理,供应链管理和电子商务支持领域中的特定机会。

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