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首页> 外文期刊>International Journal of Innovation and Technology Management >Demystifying the Dynamic of Disruptive Innovations in Markets with Complex Adoption Networks: From Encroachment to Disruption
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Demystifying the Dynamic of Disruptive Innovations in Markets with Complex Adoption Networks: From Encroachment to Disruption

机译：用复杂的采用网络揭开市场中破坏性创新动力的神秘面纱：从侵占到破坏

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Since it was coined by Christensen [The Innovator's Dilemma: When New Technology Cause Great Firms to Fail. Harward Business, Boston, MA], disruptive innovation (DI) has been discussed by many scholars. Although it is not a crude concept anymore, many contrary criticisms and notions around this topic may necessitate further studies about the dynamics of DI diffusion. Furthermore, since the creation of DI is the matter of diffusion rather than the emergence of innovation, this research tends to concentrate on the process of innovation diffusion within a complex network of adopters such as in the medical markets. To aid in understanding the dynamics of DI diffusion from market encroachment phase to post-disruption era, this paper conducts a longitudinal case study of Iranian medical devices markets between 2000 and 2010. Medical markets are the subject of more investigation due to the complexity of adopters' network. This complexity arises since customers and consumers are not the same in this market and the role of key decision-makers are interchangeable in different segments to adopt new medical innovations. Therefore, 30 in-depth elite interviews have been conducted with the key decision-makers to launch new innovations in the four main incumbents of Iranian medical devices market during the mentioned time span. These include Cordis, Abbott Laboratories, Medtronic, and Boston Scientific. The findings suggest that DI diffusion acceleration would not guarantee an efficient market disruption. They also state the importance of information management during and after the encroachment phase to increase the knowledge of new innovation throughout the mainstream market. Finally, attack of the followers during the encroachment phase and their reinforcing effects on the position of the market leader is discussed. The main contribution of this paper is its attempt in demystifying the dynamics of DI diffusion in markets with a complex network of adopters such as the medical devices markets. In fact this paper would elucidate the main mechanisms which contribute to a potential DI to pass the encroachment phase and disrupt the mainstream market substantially. This paper is inclined to persuade further studies on DI diffusion through complex networks of adopters and spur debates by other scholars.
机译：由于它是由克里斯滕森[创新者的困境：当新技术导致大公司倒闭时创造的。 [马萨诸塞州波士顿，哈沃德商业]的颠覆性创新（DI）已被许多学者讨论。尽管它不再是一个粗糙的概念，但围绕该主题的许多相反的批评和观念可能有必要进一步研究DI扩散的动力学。此外，由于DI的创建是扩散问题，而不是创新的出现，因此，本研究倾向于集中于复杂的采用者网络（如医疗市场）中的创新扩散过程。为了帮助理解从市场入侵阶段到混乱后时期的DI扩散动态，本文对2000年至2010年期间的伊朗医疗器械市场进行了纵向案例研究。由于采用者的复杂性，医疗市场需要进行更多的研究。网络。之所以出现这种复杂性，是因为该市场上的客户和消费者并不相同，而且关键决策者的角色在不同的领域可以互换以采用新的医疗创新。因此，在上述时间段内，已与关键决策者进行了30次深入的精英访谈，以在伊朗医疗器械市场的四个主要市场推出新的创新技术。其中包括Cordis，Abbott实验室，Medtronic和Boston Scientific。研究结果表明，DI扩散加速将不能保证有效的市场破坏。他们还指出，在入侵阶段期间和之后，信息管理对于在整个主流市场上增加新创新知识的重要性。最后，讨论了在入侵阶段追随者的攻击及其对市场领导者地位的增强作用。本文的主要贡献在于，它试图通过复杂的采用者网络（例如医疗设备市场）来揭开市场中DI扩散动态的神秘面纱。实际上，本文将阐明导致潜在的DI进入入侵阶段并大幅扰乱主流市场的主要机制。本文倾向于说服通过复杂的采用者网络对DI传播进行进一步研究，并激发其他学者的辩论。

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