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首页> 外文期刊>International Journal of Internet Marketing and Advertising >The development of an in-house affiliate marketing network - a case study
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The development of an in-house affiliate marketing network - a case study

机译：内部联盟营销网络的发展-案例研究

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摘要

The aim of this case study is to present the influence of some organisational and managerial activities on the structure of an in-house affiliate marketing network. The data has been obtained particularly based on interviews with the affiliate marketing manager during a period of over two years. The influence of incentives, monitoring, and enforcement carried out within the operation of in-house affiliate marketing on the evolution of a respective affiliate marketing network is demonstrated. This case study enriches the literature devoted to affiliate marketing by the identification and specification of how managerial activities affect relationships and structure in the affiliate marketing network.
机译：本案例研究的目的是介绍一些组织和管理活动对内部联盟营销网络结构的影响。尤其是根据两年多时间与联盟营销经理的访谈获得的数据。展示了在内部会员营销运作中进行的激励，监控和执行对相应会员营销网络发展的影响。该案例研究通过识别和规范管理活动如何影响会员营销网络中的关系和结构，丰富了致力于会员营销的文献。

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