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首页> 外文期刊>International journal of learning and intellectual capital >Co-creation With The Customer: A Strategy For Organisation Learning And Innovation
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Co-creation With The Customer: A Strategy For Organisation Learning And Innovation

机译：与客户共创：组织学习与创新的策略

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摘要

An organisation should have the ability to innovate and react to dynamic market demands. The traditional learning method can no longer cope with the market's high demand, which requires fast and just-in-time learning. Today, customers are competent about the products and services a company provides. As a result, organisations have to come up with new learning strategies in order to create new knowledge services and products. Organisations learn through having dialogues with customers and exchanging opinions and experiences with them. This method is called 'co-creation'. Co-creation benefits an organisation and its employees, as it provides just-in-time knowledge. At the same time, in effect of the co-creation process, customers' involvement increased in the making and developing of the products or services that they purchase, thus customers have the opportunity to personally experience the process of service enhancement. This paper depicts the co-creation process adopted by a service-centric firm. The company has consultations in art practices as its main business activity. Through the sharing of customer knowledge and consultant know-how, both parties learn and benefit from each other. This paper will also explain the conversion from customer knowledge to knowledge that employees can learn and integrate to enhance their services.
机译：组织应具有创新能力，并对动态的市场需求做出反应。传统的学习方法已无法满足市场的高需求，而这又需要快速，及时的学习。如今，客户对公司提供的产品和服务有能力。结果，组织必须提出新的学习策略才能创建新的知识服务和产品。组织通过与客户对话并与他们交流意见和经验来学习。这种方法称为“共同创造”。共创使组织及其员工受益，因为它提供了及时的知识。同时，在共同创建过程的影响下，客户对他们购买的产品或服务的制作和开发的参与度增加了，因此客户有机会亲身体验增强服务的过程。本文描述了以服务为中心的公司采用的共创过程。该公司以艺术实践方面的咨询为主要业务活动。通过共享客户知识和顾问知识，双方可以相互学习并从中受益。本文还将说明从客户知识到员工可以学习和整合以增强其服务的知识的转换。

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