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Motivation of working women in the Greek retail sector: an empirical analysis

机译:希腊零售业中职业女性的动机:一项实证分析

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Purpose – A significant trend in the retail sector is women's over-representation in part-time work. Given the feminisation and adverse working conditions of part-time employment, the purpose of this paper is to enhance understanding of the motivation of female sales employees. Design/methodology/approach – Initially, a theoretical framework is presented with the aim of stipulating the research hypotheses. Empirical evidence was obtained from 349 Greek female sales employees using a structured questionnaire. Analyses of covariance and hierarchical regression analyses were conducted with the aim of exploring the research hypotheses. Findings – It was found that part-time and full-time female employees are similar in designating the job motivators that they find important in the workplace. However, surprisingly, results indicated that female part-timers are more optimistic about receiving intrinsic rewards. Further analysis provided evidence on how the work status (part-time/full-time) and the individual characteristics of employees have an impact on the reported importance of work motivators and on the expectations of receiving these rewards. Practical implications – The findings provide retail firms with significant guidelines on how to develop a flexible motivational plan that fits the needs of their employees. In addition, the results of the paper provide retail managers with a profile of motivated, full-time and part-time female employees. Originality/value – Given the dearth of empirical research on employee motivation in Greece, the results of the paper provide the wider academic community with new empirical evidence on how the motivation of employees is differentiated by work status.
机译:目的–零售部门的一个重要趋势是女性在兼职工作中的任职人数过多。考虑到兼职女性化和不利的工作条件,本文的目的是加深对女性销售员工动机的理解。设计/方法/方法–最初,提出了一个理论框架,旨在规定研究假设。使用结构化问卷从349位希腊女性销售员工那里获得了经验证据。为了探索研究假设,进行了协方差分析和层次回归分析。调查结果–研究发现,兼职和全职女雇员在指定他们在工作场所中很重要的工作动机方面相似。但是,令人惊讶的是,结果表明,兼职女性对获得内在报酬更为乐观。进一步的分析提供了证据,证明了工作状态(兼职/全职)和员工的个人特征如何影响所报告的工作动机的重要性以及获得这些奖励的期望。实际意义–研究结果为零售公司提供了有关如何制定适合其员工需求的灵活激励计划的重要指导。此外,本文的结果还为零售经理提供了一个有干劲,全职和兼职的女员工档案。原创性/价值–鉴于希腊缺乏关于员工激励的实证研究,本文的结果为更广泛的学术界提供了有关员工激励如何根据工作状况进行区分的新的经验证据。

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