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Displacing and Complementing Effects of News Sites on Newspapers 1998-2009

机译：1998-2009年新闻网站在报纸上的取代和互补作用

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摘要

Media managers are facing the challenge of navigating their organizations through a series of extensive changes involving economic, editorial, and technological challenges. Media managers need to develop a better understanding of user behavior and demand. This article addresses the news media landscape and the dynamics at play between print and online media, departing from an elaboration on theories of displacing and complementing effects. The empirical journey focuses on changes over time with regard to how people make use of evening tabloids through print and online. A dataset that comprises annual postal-based surveys carried out from 1998 to 2009 is used for the analysis. The results show an historical change regarding the usage patterns of evening tabloids. First, online news, in general, has acquired a stronger position among users over time, at the expense of the readership of printed evening tabloids. Second, with regard to the interrelated roles of print and online news sites, the latter constitute the primary channel for users—in particular, among 16- to 49-year-olds. Third, gender has the strongest complementing effect, as men are distinguished users of both print and online news. When it comes to explaining displacing effects, these take place among the more highly educated, and the smallest displacing effects are found among 50- to 85-year-olds. The results illustrate the complex dynamics at hand with regard to simultaneous displacing and complementing effects, which nurtures sage managerial implications.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/14241277.2011.595020
机译：媒体经理正面临着通过一系列涉及经济，社论和技术挑战的广泛变革来组织导航的挑战。媒体经理需要更好地了解用户的行为和需求。本文阐述了新闻媒体的现状以及平面媒体和在线媒体之间的动态关系，而没有详细阐述取代效应和互补效应的理论。经验之旅着眼于随着时间的变化，人们如何通过印刷和在线方式使用晚报。分析使用的数据集包括1998年至2009年进行的年度邮政调查。结果显示了关于晚间小报用法的历史变化。首先，随着时间的流逝，在线新闻通常在用户中获得了更强的地位，但却以印刷晚间小报的读者群为代价。其次，关于印刷和在线新闻网站的相互关联的作用，后者构成了用户的主要渠道，尤其是在16至49岁的人群中。第三，性别具有最强的互补作用，因为男人是印刷新闻和在线新闻的杰出用户。在解释置换效应时，这些效应发生在受过较高教育的人群中，在50至85岁的人群中置换效应最小。这些结果说明了在同时进行置换和补充效应方面的复杂动态，从而培养了贤哲管理的涵义。查看全文下载全文technorati，delicious，linkedin，facebook，stumbleupon，digg，google，more“，发布：” ra-4dff56cd6bb1830b“};添加到候选列表链接永久链接http://dx.doi.org/10.1080/14241277.2011.595020

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