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Managing Headquarters-Subsidiary Relations From a Knowledge Perspective: Strategies for Transnational Media Companies

机译：从知识角度管理总部-子公司关系：跨国媒体公司的策略

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The purpose of this article is to analyze how transnational media companies manage their headquarters-subsidiary relations from a knowledge perspective. Based on the knowledge-based view of the firm and recent literature, hypotheses regarding the degrees of knowledge in- and outflow are derived, covering the determinants of subsidiary autonomy, corporate socialization, transmission channels, and geographic and cultural distance. The conceptual model is tested in a sample of 30 subsidiaries of German publishing houses by applying a partial least squares path analysis. Results suggest that knowledge outflow is a function of subsidiary autonomy, corporate socialization, the existence of electronic-based transmission channels, and interpersonal communication; whereas knowledge inflow is influenced by subsidiary autonomy, electronic-based transmission channels, and distance. Implications for publishing houses to promote knowledge transfer processes are derived.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/14241277.2011.597363
机译：本文的目的是从知识的角度分析跨国媒体公司如何管理其总部与子公司的关系。基于公司的知识观和最近的文献，得出有关知识流入和流出程度的假设，这些假设涵盖了子公司自主权，公司社会化，传播渠道以及地理和文化距离的决定因素。通过应用偏最小二乘路径分析，在德国出版社的30个子公司的样本中对概念模型进行了测试。结果表明，知识外流是子公司自主性，公司社会化，基于电子的传输渠道和人际沟通的功能。而知识的流入则受辅助自主权，基于电子的传输渠道和距离的影响。得出了对出版社促进知识转移过程的影响。查看全文下载全文相关变量add add_id ，google，更多“，pubid：” ra-4dff56cd6bb1830b“};添加到候选列表链接永久链接http://dx.doi.org/10.1080/14241277.2011.597363

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