• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Multilingualism >Spectacular language and creative marketing in a Singapore tailor shop
【24h】

Spectacular language and creative marketing in a Singapore tailor shop

机译：新加坡裁缝店的壮观语言和创意营销

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

A tailor shop located in Singapore's Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming upon the shop, seemed unexpected or, using Sweetland's term, spectacular. Following in the spirit of linguistic landscape analysis, we investigate one particular dimension of the visual semiosis of this shop, namely the signage. Drawing upon photographic and interview data, we trace the history of this semiosis, charting how its purpose and meaning has changed over time. What emerges from our study is that what seems idiosyncratic to researchers can have rich local meaning in context. What appears to be an outlier on the linguistic landscape can offer insight into situated experiences. In this light, our study of a shop and its semiotic landscape contributes to an understanding of the changing sociolinguistic patterns and creativity that occur in spaces like Singapore, and that reflect not just contemporary but also previous eras of globalisation and contact across historical, political and cultural borders.
机译：位于新加坡唐人街的裁缝店被探索为创意语言营销实践，研究了如何理解局域的互动和全球力量对语言景观的互动。该商店使用一系列斯堪的纳维亚符号资源（语言和人工制品），这对我们来说，即将到来，似乎意外或使用Sweetland的术语壮观。遵循语言景观分析的精神，我们调查了这家商店视觉半径的一个特殊方面，即标牌。在摄影和面试数据上绘制，我们追溯了这个半四分离症的历史，描绘了其目的和意义随着时间的推移而变化。我们研究的出现是什么，对研究人员来说似乎具有丰富的本地含义。似乎是语言景观的异常值，可以欣赏到位于其他体验中。在这种光明中，我们对商店及其符号景观的研究有助于了解在新加坡这样的空间中发生的社会语言模式和创造力，而且反映了当代，也是以前的全球化和联系历史，政治和联系文化边界。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号