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首页> 外文期刊>International journal of operations & production management >The innovation game: lessons in strategy and managing operations
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The innovation game: lessons in strategy and managing operations

机译：创新游戏：战略和管理运营课程

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Purpose - This paper seeks to present a teaching tool (the Innovation Game) which aims to demonstrate the challenges of developing an effective innovation strategy in the context of new product development. The goal of the game is to enable participants to experience how strategic and operational choices made in relation to innovation strategy are interrelated and how these choices can impact on new product development success. Specifically the paper aims to explore the impact of choices made in relation to capability accumulation, capacity management and product-portfolio management. Design/methodology/approach - After presenting the learning objectives for the game with the support of relevant literature, the paper describes the design of the game and the context in which it was played. The paper reviews feedback (learning outcomes) from formal reflective post-game sessions with participants. This feedback indicates that the learning objectives have been satisfied. Findings - Through experiential learning and reflective practice participants learn, for example, that: capabilities need to match the intended strategy; investing in production capacity can be leveraged to aid negotiations with competitors, or it can be used as a bully tactic; and, it sometimes is better to be an R&D "follower" rather than a "leader". The participants also learn that the alignment of operational and strategic choices is necessary in order to leverage success in developing new products but that the actions and strategies of competitors have a direct impact also and need to be considered carefully. Research limitations/implications - The teaching tool adopts a participative game playing and reflective learning approach to introduce into class some of the real-life competitive dynamics of managing new product development and decision making normally confined to the boardroom. While it is argued that the game demonstrates the challenges of developing successful strategy, the game is set in a static context in which certain external contingencies are not accounted for. Originality/value - Demonstration of the importance of strategy to new product development is particularly difficult because of the longitudinal nature of product development and the tacit nature of the decision making process which often transpires long after projects are completed. The paper posits that the value of the Innovation Game is in reflecting on it as a practical, interactive tool that helps participants appreciate the challenges inherent in strategic and operational decision making related to innovation strategy and new product development success.
机译：目的-本文旨在提出一种教学工具（创新游戏），旨在说明在新产品开发的背景下制定有效的创新策略所面临的挑战。游戏的目的是使参与者体验与创新策略相关的战略和运营选择之间的相互联系，以及这些选择如何影响新产品开发的成功。具体而言，本文旨在探讨与能力积累，能力管理和产品组合管理有关的选择的影响。设计/方法/方法-在相关文献的支持下提出了游戏的学习目标之后，本文介绍了游戏的设计及其玩法。本文回顾了与参与者进行的正式反思性赛后会议的反馈（学习成果）。该反馈表明学习目标已得到满足。调查结果-通过体验式学习和反思性实践，参与者学习到例如：能力需要与预期策略相匹配；可以利用对生产能力的投资来帮助与竞争对手进行谈判，或者可以将其用作欺凌手段；而且，有时最好是成为研发的“追随者”而不是“领导者”。参与者还了解到，为了利用成功开发新产品，必须将运营和战略选择保持一致，但是竞争对手的行动和策略也具有直接影响，因此需要谨慎考虑。研究局限性/含义-该教学工具采用参与性游戏和反思性学习方法，将管理新产品开发和决策的一些现实生活竞争动态引入课堂，通常局限于董事会。虽然有人认为游戏演示了开发成功策略的挑战，但游戏是在静态环境中进行的，其中未考虑某些外部突发事件。原创性/价值-由于产品开发的纵向性质和决策过程的隐性性质（通常在项目完成后很久才显现出来），很难证明战略对新产品开发的重要性。本文认为，创新游戏的价值体现在它上，它是一种实用的交互式工具，可以帮助参与者理解与创新战略和新产品开发成功相关的战略和运营决策中固有的挑战。

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