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The moderating effect of business strategy on the relationship between operations strategy and firms' results

机译：经营战略对经营战略与企业绩效关系的调节作用

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Purpose - This paper seeks to examine empirically from a contingency perspective the influence of business strategy on the relationship between operations strategy and business results. Design/methodology/approach - Analysis is carried out on a sample of 76 Spanish ceramic tile firms. Data on strategies are gathered by means of a postal survey addressed to operations managers and information on firms' results is drawn from secondary sources. Operations strategy is represented by competitive priorities and business strategy is based on Miles and Snow's typology. Relationships are modelled in regression equations including interaction terms in order to test for the existence of a moderating effect.rnFindings - Existence of a moderating effect of business strategy on the relationship between operations strategy and firms' results is demonstrated. Specifically, in defender firms, the cost and quality priorities influence positively, whereas priorities of delivery and flexibility have a negative effect. No influence of operations strategy on firms' results is observed in analyser or prospector firms. Research limitations/implications - Limitations of this research include the reduced number of organisations investigated and the fact that all companies belong to a single industry. Also, the fact that strategy variables are based on self-reporting measures identified by a single respondent. Practical implications - Practitioners must bear in mind the coherence between operations strategy and business strategy. In this work, details of business and operations strategy fits are given. Originality/value - The fit between operations strategy and business strategy is studied by focusing on the moderating role of business strategy.
机译：目的-本文旨在从权变的角度经验性地研究业务战略对运营战略与业务成果之间关系的影响。设计/方法/方法-对76家西班牙瓷砖公司的样本进行了分析。通过针对运营经理的邮政调查来收集有关策略的数据，而有关公司业绩的信息则是从二级渠道获得的。运营策略以竞争优先级为代表，业务策略以Miles和Snow的类型为基础。关系被建模为包含交互作用项的回归方程式，以测试是否存在调节作用。rn发现-证明了业务策略对运营策略与公司业绩之间关系的调节作用的存在。具体来说，在防御企业中，成本和质量优先级会产生积极影响，而交付和灵活性优先级会产生负面影响。在分析公司或探矿公司中，没有发现经营策略对公司业绩的影响。研究的局限性/含义-该研究的局限性包括受调查的组织数量减少，以及所有公司都属于一个行业。同样，策略变量基于单个受访者确定的自我报告指标这一事实。实际意义-从业人员必须牢记运营策略和业务策略之间的一致性。在这项工作中，给出了适合业务和运营策略的细节。独创性/价值-通过关注业务战略的调节作用来研究运营战略与业务战略之间的契合度。

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