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How information systems strategy moderates the relationship between business strategy and performance

机译：信息系统战略如何缓和业务战略与绩效之间的关系

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This study analyzes the moderating effect of information systems (IS) strategy on the relationship between a firm's business strategy and organizational performance. From the resource-based view, the study analyzes the support that an innovative IS strategy and a conservative IS strategy can provide to low-cost and differentiation business strategies. Results of analysis for a sample of 166 firms from the Spanish food industry demonstrate the effectiveness of innovative IS strategies in firms with low-cost business strategies. In contrast, innovative IS strategies fail to compensate the risk of innovation in marketing activities and consequently in business strategies that rely on image differentiation. The relationship between IS strategy and business strategies that rely on innovative differentiation is ambiguous, but for the food industry, the innovative IS strategy is counterproductive. Conclusions provide guidance on strategic decision-making for developing information systems in firms according to business goals. (C) 2015 Elsevier Inc. All rights reserved.
机译：本研究分析了信息系统（IS）策略对公司业务策略与组织绩效之间关系的调节作用。从基于资源的角度来看，该研究分析了创新的IS策略和保守的IS策略可以为低成本和差异化业务策略提供的支持。对来自西班牙食品行业的166家公司的样本的分析结果表明，创新IS策略在具有低成本业务策略的公司中是有效的。相反，创新的IS策略无法弥补营销活动中创新的风险，因此无法弥补依赖于图像差异化的业务策略的创新风险。 IS战略与依靠创新差异化的业务战略之间的关系是模棱两可的，但是对于食品行业而言，创新IS战略却适得其反。结论为根据业务目标开发公司信息系统的战略决策提供了指导。 （C）2015 Elsevier Inc.保留所有权利。

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