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首页> 外文期刊>International Journal of Pharmaceutical and Healthcare Marketing >Crisis management in pharmaceuticals: evidence from Greece
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Crisis management in pharmaceuticals: evidence from Greece

机译：药品危机管理：希腊的证据

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摘要

Purpose – The purpose of this paper is to explore the practice, prevention, and problems pharmaceutical companies face with respect to crisis management (CM). The pharmaceutical sector is considered to be the most crisis prone of all industries. Design/methodology/approach – The study is exploratory in nature and data were collected by carrying out semi-structured in-depth interviews with key managers in 16 pharmaceutical companies. The open-ended questions were content analyzed. Findings – Respondents identified product recall as the major reason for business crisis in pharmaceutical companies. Also, the results revealed that the large-sized companies had CM departments or had collaborated with consulting firms. Research limitations/implications – This is a limited exploratory study restricted to one country. However, Greece's pharmaceutical expenditure is above the average in OECD countries. Suggestions are presented for future studies and especially for generalization of the findings. Practical implications – Today's business environment requires a robust, enterprise-wide plan to deal with crises, especially in pharmaceutical companies where a “mistake” can lead to civilian casualties. Originality/value – This study offers empirical findings from pharmaceutical companies, where studies are limited and broadly confirms the findings and conclusions of earlier studies in other industries in the international context.
机译：目的–本文的目的是探讨制药公司在危机管理（CM）方面面临的实践，预防和问题。制药业被认为是所有行业中最容易发生危机的领域。设计/方法/方法–该研究本质上是探索性的，并且通过与16家制药公司的主要经理进行了半结构化的深度访谈来收集数据。对开放式问题进行了内容分析。调查结果–受访者认为产品召回是制药公司业务危机的主要原因。此外，结果还表明，大型公司设有CM部门或已与咨询公司合作。研究的局限性/意义-这是一项仅限于一个国家的有限的探索性研究。但是，希腊的药品支出高于经合组织国家的平均水平。提出了一些建议，以供将来研究，尤其是对研究结果的概括。实际影响–当今的商业环境要求在企业范围内制定强有力的计划以应对危机，特别是在制药公司中，“错误”可能导致平民伤亡。原创性/价值–这项研究提供了制药公司的经验发现，这些公司的研究是有限的，并广泛证实了国际背景下其他行业早期研究的发现和结论。

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