...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International journal of production economics >Impact of manufacturer and retailer's market pricing power on customer satisfaction incentives in supply chains
【24h】

Impact of manufacturer and retailer's market pricing power on customer satisfaction incentives in supply chains

机译：制造商和零售商的市场定价能力对供应链中客户满意度激励的影响

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Many manufacturers are offering some form of supply chain incentives to motivate their retailers to increase customer satisfaction (CS). In this paper, we focus on the manufacturer's two main CS incentives for the retailer: customer satisfaction index bonus (CSI bonus) and customer satisfaction assistance (CS assistance). When both manufacturer and retailer have strong market pricing power, prior research has shown that the manufacturer should offer both CSI bonus and CS assistance to the retailer. In contrast with prior research results, we find if the manufacturer has weak market pricing power, then she should only offer CS assistance but not CSI bonus to the retailer when the market wholesale price is relatively low. We also quantify the value of the CS incentive programs to the manufacturer's performance improvement in different supply chain settings. In general, we find the manufacturer's CS incentive program is more valuable when demand is more sensitive to the retailer's CS effort. Finally, we obtain additional insights from a few supply chain model extensions.
机译：许多制造商正在提供某种形式的供应链激励措施，以激励其零售商提高客户满意度（CS）。在本文中，我们将重点放在制造商对零售商的两个主要CS奖励上：客户满意度指数奖励（CSI奖励）和客户满意度帮助（CS帮助）。当制造商和零售商都具有强大的市场定价能力时，先前的研究表明制造商应同时向零售商提供CSI奖金和CS援助。与先前的研究结果相反，我们发现如果制造商的市场定价能力较弱，那么当市场批发价相对较低时，她应该仅向零售商提供CS协助，而不能为零售商提供CSI奖金。我们还量化了CS激励计划对制造商在不同供应链环境中的绩效改善的价值。总的来说，当需求对零售商的CS工作更加敏感时，我们发现制造商的CS激励计划更具价值。最后，我们从一些供应链模型扩展中获得了更多的见解。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号