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The co-evolution of supplier relationship quality and product quality in the US auto industry: A cultural perspective

机译:美国汽车工业中供应商关系质量和产品质量的共同演变:文化视角

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Strategic buyer-supplier relationships have been credited with vital outcomes such as lower costs, faster lead times, and better product quality. As such, by the 1990s, U.S. automakers have been moving away from traditional arm's length relationships and towards strategic relationships-with their suppliers. Despite such shifts, perceptions persist that U.S. automakers consistently produce lower quality vehicles than their Japanese counterparts. Thus, an unanswered question is the extent to which better supplier relationships lead to better product performance. Using a longitudinal approach with secondary data, we explore the co-evolution of relationship quality and product quality among six major automakers (the U.S. and Japanese Big Three). Our results point to previously unidentified boundary conditions on the association between strategic supplier relationships and product quality. For example, strategic supplier relations precede product quality only when relationship quality meets or exceeds a given threshold. Moreover, for Japanese automakers, high relationship quality tends to precede high product quality whereas for U.S. automakers, only those who improve supplier relationships faster than competitors appear to benefit from strategic supplier relationships. Implications and suggestions for future research are discussed.
机译:战略性的买家与供应商关系被认为具有重要的成果,例如更低的成本,更快的交货时间和更好的产品质量。因此,到1990年代,美国汽车制造商已从与供应商的传统的正常交易关系转变为战略关系。尽管发生了这样的变化,但人们仍然认为美国汽车制造商始终生产比日本同行更低质量的汽车。因此,一个未解决的问题是更好的供应商关系在多大程度上导致更好的产品性能。我们使用具有辅助数据的纵向方法,探索了六家主要汽车制造商(美国和日本三大汽车制造商)之间关系质量和产品质量的共同演变。我们的结果指出了战略供应商关系与产品质量之间关联的先前不确定的边界条件。例如,战略供应商关系仅在关系质量达到或超过给定阈值时才在产品质量之前。此外,对于日本汽车制造商来说,高关系质量往往要比产品质量高,而对于美国汽车制造商来说,只有那些改善供应商关系的速度比竞争对手快的人才会从战略供应商关系中受益。讨论了对未来研究的启示和建议。

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