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首页> 外文期刊>International journal of production economics >Market prices of remanufactured, used and new items: Evidence from eBay
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Market prices of remanufactured, used and new items: Evidence from eBay

机译：再制造，二手和新产品的市场价格：来自eBay的证据

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Extending the life-cycle of products has received ample attention in the field of reverse logistics, but research on the market acceptance of remanufactured products is still in its infancy, especially how they compare to used products. In this paper, we investigate how consumers perceive remanufactured products relative to used and new products. We construct a database containing 1716 eBay listings, and use that to investigate the factors that influence the differences in prices between used, remanufactured, and new iPods. Our results confirm that remanufactured products are sold at a discount relative to new products. New to the literature on reverse logistics are the following results. For all types of iPods we find evidence that remanufactured products command a premium over their used counterparts. Also, for two types of iPod, a positive description of the product increases the average price for used products relative to remanufactured ones, which suggests that consumers need less reassurance regarding the quality of remanufactured products than used ones. Furthermore, for the third type of iPod, and for all new and remanufactured products, we find no evidence that a positive description significantly affects price. We explain our findings through the lenses of information asymmetry and adverse selection. We also observed that price dispersion is higher for used than for remanufactured products, indicating that remanufacturing may homogenise the quality of products, or at least the way consumers perceive them. We conclude that consumer perception of remanufactured products relative to their used and new counterparts, and hence their willingness to pay, depends in subtle and not yet well-understood ways on the nature of the product. (C) 2015 Elsevier B.V. All rights reserved.
机译：延长产品的生命周期在逆向物流领域受到了广泛的关注，但是对再制造产品的市场接受度的研究仍处于起步阶段，尤其是与二手产品相比。在本文中，我们调查了消费者如何看待相对于二手和新产品的再制造产品。我们构建了一个包含1716个eBay列表的数据库，并使用该数据库调查了影响二手，再制造和新iPod之间价格差异的因素。我们的结果证实，再制造产品相对于新产品以折扣价出售。以下是反向物流文献的新成果。对于所有类型的iPod，我们发现有证据表明，再制造产品比二手产品具有更高的溢价。而且，对于两种类型的iPod，对产品的正面描述会增加二手产品相对于翻新产品的平均价格，这表明与翻新产品相比，消费者对翻新产品质量的保证更少。此外，对于第三种iPod，以及所有新产品和再制造产品，我们没有发现任何积极的描述会明显影响价格的证据。我们通过信息不对称和逆向选择的角度来解释我们的发现。我们还观察到，二手产品的价格分散度高于再制造产品，这表明再制造可能会使产品的质量均匀化，或者至少会使消费者对产品的感知均匀化。我们得出的结论是，消费者对再制造产品相对于二手产品和新产品的感知，以及因此的购买意愿，在某种程度上取决于产品的性质，而且尚不为人们所理解。 （C）2015 Elsevier B.V.保留所有权利。

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