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Cost strategy for product planning under competition

机译：竞争下产品计划的成本策略

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摘要

This study proposes a manufacturing system for the production of a new product, which is achieved by optimum collaboration between members of the supply chain. From the perspective of an incumbent firm, the behaviours of randomly occurring competitors could significantly affect order quantities, and the resultant profitability could diminish competitiveness in the product market. An effective method is therefore required to quantitatively evaluate the influence of competitive companies on the incumbent's profitability. The objective of this study is to minimise the incumbent's cost for a new product under competition through an economical cost distribution. Considering the whole life of a product in the market, the Bayesian approach is used to analyse the behaviours of competitors, the work efficiency of employees, in addition to the related costs of the incumbent firm. The adequate cost strategy for manufacturing a new product under competition can be then available.
机译：这项研究提出了一种用于生产新产品的制造系统，该系统可以通过供应链成员之间的最佳协作来实现。从老牌公司的角度来看，随机发生的竞争者的行为会显着影响订单数量，而由此产生的获利能力可能会降低产品市场的竞争力。因此，需要一种有效的方法来定量评估竞争性公司对在位者的盈利能力的影响。这项研究的目的是通过经济的成本分配，将竞争中的新产品的现有成本降至最低。考虑到产品在市场上的整个生命周期，贝叶斯方法用于分析竞争对手的行为，员工的工作效率以及现有公司的相关成本。这样就可以得到在竞争中制造新产品的适当成本策略。

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