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Social innovation model for business performance and innovation

机译：商业绩效和创新的社会创新模型

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Purpose - The purpose of this paper is to develop a social innovation model and understand the levels of communication of different social actors at different points of a social innovation project (at Hewlett Packard). The paper also looks into the effect of communication networks and power of words in social interaction in social innovation projects. Design/methodology/approach - The paper defines social innovation in the first part and how it differs from social entrepreneurship, corporate social responsibility and social business. The research focusses on the data available through the internet and the papers and articles related to social innovation experience of technology companies. A content analysis of the terminology that is used for social innovation projects during innovation process and the articles published will be the primary source for data analysis in the study. Findings - The study did illuminate the power of certain words that are repeatedly used in e-mails and articles, related to the social innovation which can give researchers an idea about the power of words in social innovation. Research limitations/implications - It is important for human resource managers and innovation leaders to look at innovation from the social motivational process and more strategic perspective rather than just from the science and technology perspective. The study concludes with the development of a model and partnership communication analysis for successful social innovation projects. Originality/value - The research will add value to the area of social innovation by looking into the importance of concepts and words used in social innovation. The study is looking into a new perspective of social marketing which is the power of words in a social innovation project.
机译：目的-本文的目的是建立一种社会创新模型，并了解在社会创新项目的不同点（惠普公司）不同社会参与者的沟通水平。本文还探讨了社交网络中社交网络中交流网络和言语能力的影响。设计/方法/方法-本文在第一部分中定义了社会创新以及它与社会企业家精神，企业社会责任和社会商业的区别。该研究集中在可通过互联网获得的数据以及与技术公司的社会创新经验相关的论文和文章上。在创新过程中用于社会创新项目的术语的内容分析以及发表的文章将是研究中数据分析的主要来源。结果-研究确实阐明了在电子邮件和文章中重复使用的某些单词的力量，这些单词与社会创新有关，可以使研究人员对单词在社会创新中的力量有一个认识。研究的局限性/意义-对于人力资源经理和创新领导者来说，重要的是要从社会动机过程和更具战略意义的角度而不是仅从科学技术角度来看待创新。该研究以成功的社会创新项目的模型和伙伴关系交流分析的发展为结尾。原创性/价值-通过研究社会创新中使用的概念和词语的重要性，该研究将为社会创新领域增加价值。该研究正在探索社会营销的新观点，这是社会创新项目中语言的力量。

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