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Management branding (MB) Performance improvement through contextual managerial behavior development

机译:通过环境管理行为开发来提高管理品牌(MB)的绩效

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Purpose - The purpose of this paper is to improve business strategies approach by performance improvement through contextual managerial behavior development. Design/methodology/approach - Management branding is the result of deep analysis and observations made in many multinational companies, especially in the automotive industry. Management branding is the answer to pressing questions such as: "What is wrong with our implementation of lean principles?". The paper uses various methods of scientific research (definition and checking of assumptions, field research, laboratory research, questionnaires and interviews). Findings - Often, the partial failure of key performance indicators is derived from managers' behavior. Often, managers are frustrated at the end of the assessment period because of the total or partial failure of key performance indicators. Often managers seek solutions that are too old; they were valid in the past but are inappropriate for current decision challenges. Too often managers rely on past experience for today's decisions, to the point where making decisions based on preconceived ideas is no more than one step. Research limitations/implications - Future developments will focus on testing the management branding methodology in public and non-profit organizations and on defining the major types of risks of various decisions taken using contextual managerial behavior identities. Practical implications - Management branding definitely has practical implications, such as "calming down the organizational climate" and increasing the chances of meeting key performance indicators. Understanding the business and social character and wise use of management branding in the everyday life of companies can create premises for strategy improvement in companies in any industry, all around the globe. Originality/value - This paper promotes new concepts such as management team by contexts, desirable behavior, contextual behavioral strategy, etc.
机译:目的-本文的目的是通过上下文管理行为开发来提高绩效,从而改进业务策略方法。设计/方法/方法-管理品牌是许多跨国公司(尤其是汽车行业)进行深入分析和观察的结果。管理品牌是解决诸如“我们实施精益原则有什么问题?”等紧迫问题的答案。本文采用了多种科学研究方法(假设的定义和检验,现场研究,实验室研究,问卷调查和访谈)。调查结果-通常,关键绩效指标的部分失败是由经理的行为引起的。通常,由于关键绩效指标全部或部分失败,经理在评估期末会感到沮丧。经理们通常会寻求过时的解决方案。它们在过去是有效的,但不适用于当前的决策挑战。管理人员经常依靠过去的经验来进行今天的决策,以至于基于先入为主的想法进行决策仅一步之遥。研究的局限性/含意-未来的发展将集中在测试公共和非营利组织中的管理品牌方法论,以及确定使用上下文管理行为身份做出的各种决策的主要风险类型。实际意义-管理品牌肯定具有实际意义,例如“降低组织氛围”和增加达到关键绩效指标的机会。了解公司的业务和社会特征以及在公司的日常生活中明智地使用管理品牌可以为全球任何行业的公司提供战略改进的前提。原创性/价值-本文通过上下文,期望的行为,上下文的行为策略等提倡新概念,例如管理团队。

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