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首页> 外文期刊>International Journal of Services Technology and Management >Managing information in the supply chain to enhance customer service and build relationships
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Managing information in the supply chain to enhance customer service and build relationships

机译：管理供应链中的信息以增强客户服务并建立关系

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Information technology has allowed motor carriers to enhance the visibility of the service process and to provide shippers with an incentive for shipper/carrier partnerships. In today's business environment, information technology offers customers the opportunity to take an active part in the service process, without actually being present in the service setting. This is important for the transport industry since it represents a service characterised by low customer contact and little information exchange. In an attempt to overcome these problems, motor carriers have installed satellite communications systems to increase customer contact and interaction that will aid in developing long-term relationships and result in better coordination and less inventory throughout the supply chain. The high-tech industry and case studies are used to illustrate these premises. An inventory-theoretic model of transportation choice is developed and future research directions arc discussed.
机译：信息技术使汽车承运人能够提高服务过程的可视性，并为托运人提供与托运人/承运人合作伙伴关系的动力。在当今的商业环境中，信息技术为客户提供了积极参与服务过程的机会，而实际上并未出现在服务设置中。这对运输行业而言很重要，因为它代表着与客户联系少，信息交换少的服务。为了克服这些问题，汽车运输公司已经安装了卫星通信系统以增加与客户的联系和互动，这将有助于建立长期的关系，并在整个供应链中实现更好的协调并减少库存。高科技产业和案例研究用于说明这些前提。建立了运输选择的库存理论模型，并讨论了未来的研究方向。

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