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Seaport strategies for pre-emptive defence of market share under changing hinterland transport system performance

机译:腹地运输系统绩效变化下海港抢占市场份额的战略

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摘要

Main deep sea ports that are market leaders in their regions will continuously defend their market shares. The most constructive way of defending market shares is to predict changes of important competitive factors in the markets and to react to factors representing threats by developing preemptive defence strategies. Two main competitive factors in the hinterland of main deep sea ports have been identified: the improving performance of road-rail intermodal transport systems and the development of new dedicated port hinterland transport systems, e.g., systems based on dry ports and direct rail shuttles. This paper analyses whether these two competitive factors in the focal port's hinterland will represent future threats to the port's market share of intercontinental container flows and derives effective pre-emptive strategies for the focal port's defence of its market share in competition with other main deep sea ports.
机译:作为所在地区市场领导者的主要深海港口将继续捍卫其市场份额。捍卫市场份额的最有建设性的方法是预测市场中重要竞争因素的变化,并通过制定先发制人的防御策略对代表威胁的因素做出反应。已经确定了主要深海港口腹地的两个主要竞争因素:公路-铁路多式联运系统的性能提高和新型专用港口腹地运输系统的开发,例如,基于陆港和直接铁路穿梭的系统。本文分析了重点港口腹地的这两个竞争因素是否会构成对该港口洲际集装箱流量市场份额的未来威胁,并得出有效的先发战略,以确保该重点港口在与其他主要深海港口的竞争中保卫其市场份额。

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