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首页> 外文期刊>International journal of strategic decision sciences >The Moderating Effects of Gender on E-Commerce Systems Adoption Factors
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The Moderating Effects of Gender on E-Commerce Systems Adoption Factors

机译：性别对电子商务系统采用因素的调节作用

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The purpose of this article was to investigate the moderating effects of gender on e-commerce systems adoption factors among university lecturers in Ghana. In order to achieve this purpose, the unified theory of acceptance and use of technology (UTAUT) was used as the theoretical lens for the study. Eight hypotheses were developed and tested. Data analysis was performed with a structural equation modeling (SEM) technique using SmartPLS Application. Using a survey of 223 respondents, the study showed that factors such as performance expectancy, effort expectancy, and facilitating conditions positively and significantly influenced Ghanaian lecturers' behavioral intention and ultimately the actual use of e-commerce systems. As for the moderating effects of gender, this study discovered that gender insignificantly moderated the effects of performance expectancy, effort expectancy and social influence on behavioral intention.
机译：本文的目的是调查加纳大学讲师中性别对电子商务系统采用因素的调节作用。为了达到这个目的，采用了接受和使用技术的统一理论（UTAUT）作为研究的理论依据。提出并检验了八个假设。使用SmartPLS Application通过结构方程模型（SEM）技术进行数据分析。通过对223名受访者的调查，该研究表明，诸如绩效期望，努力预期和便利条件等因素对加纳讲师的行为意图以及电子商务系统的实际使用产生了积极而显着的影响。关于性别的调节作用，本研究发现性别对行为期望的预期期望，努力期望和社会影响的影响微不足道。

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