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首页> 外文期刊>International journal of sustainable development and planning >CONCEPTUALISING INNOVATIVE BUSINESS MODELS FOR SUSTAINABLE SPORT TOURISM
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CONCEPTUALISING INNOVATIVE BUSINESS MODELS FOR SUSTAINABLE SPORT TOURISM

机译：为可持续的体育旅游概念化的创新商业模式

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摘要

In today's complex business environment, creating and delivering value to the customer, as the ultimate goal of business models, implies continuous research of elements and relationships within the business model. Despite the growing level of quality research in the field of business models, there seems to be a remarkable gap in the topic of tourism, especially in sport tourism. Being a unique combination of an experience-oriented activity (i.e. tourism) and a performance-oriented activity (i.e. sport), sport tourism presents many challenges to service providers. In fostering sustainable and profitable sport tourism, it is reasonable to ask how complex challenges affect business models and whether new model definitions and elements should be propounded. The aim of this paper is to propose a conceptual business model for sport tourism that will consider some critical issues that challenge the industry. First, a range of contrasting perspectives regarding business model elements will be analysed. Second, three potentially significant issues for sport tourism operators - tourist experience, safety and security, and the importance of the environment - will be analysed, and their position within the context of the business model will be discussed. Finally, a new conceptual business model framework for sport tourism will be proposed. This framework would facilitate research into the managerial aspects of sport tourism supply to provide additional guidelines for practitioners, particularly for small, private-owned businesses.
机译：在当今复杂的业务环境中，作为业务模型的最终目标，为客户创造和提供价值是对业务模型中元素和关系的持续研究。尽管商业模型领域的质量研究水平不断提高，但旅游业，尤其是体育旅游领域似乎仍存在巨大差距。体育旅游作为一种以体验为导向的活动（即旅游）和以绩效为导向的活动（即体育）的独特结合，对服务提供商提出了许多挑战。在培育可持续的，有利可图的体育旅游业时，有理由问复杂的挑战如何影响商业模式，以及是否应该提出新的模式定义和要素。本文的目的是提出一种体育旅游业的概念性商业模型，其中将考虑一些挑战该行业的关键问题。首先，将分析有关业务模型元素的一系列不同观点。其次，将分析体育旅游经营者的三个潜在重大问题-游客体验，安全和保障以及环境的重要性-并讨论其在商业模式中的地位。最后，将提出体育旅游的新概念商业模型框架。该框架将促进对体育旅游供应管理方面的研究，从而为从业者，尤其是小型私营企业的从业者提供更多指导。

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