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首页> 外文期刊>International journal of sustainable transportation >Consumer behavior and travel mode: An exploration of restaurant, drinking establishment, and convenience store patrons
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Consumer behavior and travel mode: An exploration of restaurant, drinking establishment, and convenience store patrons

机译：消费者行为和出行方式：餐厅，酒馆和便利店顾客的探索

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Many cities are making investments in nonautomobile infrastructure, but few rigorous studies have examined the implications of potential modes shifts on local businesses. This article examines the relationship between mode of access, consumer spending, and frequency of patronage at 78 restaurants, drinking establishments, and convenience stores in the Portland, Oregon, metropolitan area. Multiple regression models were estimated to investigate the factors influencing customer expenditures per trip. Mode choice was not a significant predictor of spending per trip, and nonautomobile customers were more frequent patrons, on average, than customers who arrived via automobile. Although limited to the three land-uses studies, findings of this analysis do not support the notion that customers who arrive by automobile are more competitive consumers than those traveling by other modes, and build support for the notion that more environmentally sustainable transportation modes are also economically viable.
机译：许多城市都在非汽车基础设施上进行投资，但很少有严格的研究研究过潜在模式转变对本地企业的影响。本文研究了俄勒冈州波特兰市都会区的78家餐厅，饮酒场所和便利店的出行方式，消费支出和光顾频率之间的关系。估计了多个回归模型以调查影响每次旅行客户支出的因素。模式选择不是每次旅行支出的重要预测指标，与通过汽车到达的客户相比，非汽车客户平均而言是更频繁的顾客。尽管仅限于三种土地利用研究，但该分析的结果并不支持以下观点：乘汽车到达的顾客比通过其他方式出行的顾客更具竞争力，并且为更环境可持续的交通方式也是一种观念提供了支持。在经济上可行。

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